The Association for Events Management Education (AEME) was established on April 21st 2004 with the aim to advance events education within the UK and overseas.

Our objectives are:

(a) To provide a voice for events education.

(b) To support and raise the profile of the events discipline through the sharing of education and best practice.

(c) To provide a discussion forum for issues effecting events education and industry.

(d) To establish communication opportunities between events stakeholders.

(e) To encourage the development and dissemination of the events management body of knowledge.

(f) To support, undertake and disseminate events research.

(g) To encourage international exchange of ideas and best practice in events.

Dr Allan Jepson


Allan Jepson, Ph.D., is a senior lecturer and researcher in critical festival and event studies (#CritEvents) at the University of Hertfordshire, UK. Allan has been researching and lecturing in Event Management and most notably within the area of communities, cultures and festivals since 2002. His current research interests include; the role of Inclusive / exclusive cultural context within festivals and events, the cultural relationships of festival stakeholders and in particular local community(ies), the role of stakeholders in event production / construction and how these impact upon the consumption of cultural events and festivals, power and decision making in local community festivals and events, the role of festivals and events as a catalyst for integrating culturally diverse communities, psychology and events; self and group efficacy and how this effects community engagement in event planning and consumption, Knowledge Management in events, community festivals and events and their impact on the Quality of Life (QOL) of individuals and families. Prior to and during academia Allan has worked within the music festival and conference industries in the East Midlands, and more recently with the Folkstock Arts Foundation in Hertfordshire to deliver the Folkstock Music Festival in 2013. Allan has published his research across a wide range of academic journals and has recently published two edited books. (‘Exploring Community Festivals and Events’, Routledge Advances in Event Research Series; and more recently ‘Managing and Developing Communities, Festivals and Events’, both with Alan Clarke).

Adrian Bossey

Vice Chair

Adrian is currently Head of Cultural Management & Production at Falmouth University and executive producer for AMATA’s innovative public programme; overseeing contemporary performances, learning opportunities, business services and community partnerships. Adrian lectures on Cultural Management & Production and won the annual Falmouth University Staff Excellence Award for Outstanding Innovation in Teaching in both 2015 and 2016. At AMATA Adrian mentored 61 start-up graduate businesses including Ider and  Cheap Date Dance Company.

Glenn Bowdin


Glenn Bowdin is Principal Lecturer in Events Management at the UK Centre for Events Management. His academic qualifications include an MPhil, which focussed on the evaluation of quality costs, a topic which he is currently picking up in pursuit of a PhD. Glenn regularly presents at national and international conferences.He is an Executive Committee Member, and former Chair, of AEME (Association for Events Management Education), Chartered Member of the International EMBOK Executive and on the editorial boards of Event Management and Journal of Convention and Event Tourism. Glenn led the development of the events benchmarks in the QAA (2008) Hospitality, Leisure, Sport and Tourism benchmark statements and has a range of external examiner and approval event experience in the UK and overseas.

He co-authored Events Management (3rd edition, 2011), recently co-edited (with Professor Rhodri Thomas) a special issue of the journal Event Management and is co-Series Editor of the Routledge Events Management Series.

Dr Daryl May


Daryl has been conducting research and teaching at Sheffield Hallam University since 2001. His research focus has primarily been on facilities management in the NHS, and specifically workforce development for facilities staff and how to assess the impact of facilities management in terms of health outcomes. Daryl is currently the Postgraduate Programme Leader for Department of Service Sector in the Sheffield Business School. This includes MSc courses in the areas of events management, tourism, hospitality, food and nutrition. Prior to working at Sheffield Hallam University, Daryl worked for the Department of Health as a facilities manager.

Link to Sheffield Hallam University staff profile:

Daniel Baxter

Executive Committee

Daniel Baxter is a Lecturer in International Event Management within the Sports, Events and Tourism department. His teaching focuses on policy and resourcing in the event and tourism industry, event tourism, practical event delivery and employability and enterprise and he teaches on both undergraduate and post graduate programmes in these specialisms. Daniel is also a fellow of the Higher Education academy 

Daniel’s research interests lie in the area of event tourism specifically the role they can play in developing destinations. His PhD is focusing on evaluating the economic impact of Homecoming Scotland 2014. 

Prior to becoming a lecturer, Daniel worked in the commercial Events and Tourism industries for various international companies such as Tui UK, the Moffat Centre, ILOVETOUR and British Airways. In addition to his academic research, he has been involved in a number of consultancy projects nationally and internationally and continues to engage with industry to enhance all aspects of the student experience whilst at GCU. 

Dr Mandy Curtis

Executive Committee Member

Lecturer in International Event Management with University of  Brighton and Event Director at 18 Hours.

Dr Karen Davies

Executive Committee Member

Dr. Karen Davies is Senior Lecturer in Events Management in the School of Tourism, Hospitality and Events. Following her degree and MSc in Leisure and Tourism Management she spent 6 years working for the Local Authority in Swansea as part of the Special Events Department where she project managed and assisted on a number of different events, including Proms in the Park, Swansea MAS Carnival and the National Eisteddfod of Wales 2006.  She has lectured at post-graduate and undergraduate levels since 2010, gaining her PGCTHE in 2011 and her Doctorate in 2017. 

Dr. Karen Davies' research focus is on intercultural communication in the events environment. She has published one article in the Journal of Policy Research in Leisure, Tourism and Events and has a number of papers in the pipeline.  She is a member of the Critical Event Studies research group and works closely with external organisations such as the British Arts Festival Association (BAFA) to deliver the content of the modules she is involved with.

Jenny Flinn

Executive Committee Member


Jenny Flinn is a Lecturer in Events Management at Glasgow Caledonian University where she is programme leader for the BA (Hons) International Events Management and also teaches on the MSc International Events Management.  As well as specialising in events management Jenny teaches and supports students in a number of areas across the wider Business School.  She plays a key role in developing relationships with industry and is actively engaged in helping to bridge the gap between events management education and industry with much of her teaching adopting an experiential learning approach.

Jenny’s research interests lie in the area of festivals and events with a particular focus on the role of community events in creating identity and community cohesion.  In addition to her academic research Jenny has been involved in a number of consultancy projects relating to cultural policy, and more specially the role of arts in community development. She has also helped to design and deliver a number of CPD courses relating to events management.

Jenny has been on the Executive Board of AEME for seven years and currently holds the role of Secretary.

Dr Mary-Beth Guthro

Executive Committee Member

Mary-Beth is a Senior Academic in Faculty of Management (and previously School of Tourism) since 2008. Some of her responsibilities in the course involve graduate and professional engagement with industry to enhance the learning opportunities to students. Outside of this, her main research interests in the field span the event experience; event evaluation and qualitative methods of research in events & leisure. She is originally from Canada and her professional background draws from a cross section of industry experience that spans working with charities, corporate organisations and government. This work experience also involves the planning and management of professional events in: Canada, the US and UK. She possesses an undergraduate degree in Public Relations (Canada); MSc in Tourism and Heritage Management (UK) and a PhD (UK). She is active with professional networking associations including the International Live Events Association (ILEA); Association for Event Management Educators (AEME) and Leisure Studies Association (LSA).

Dr Rachael Ironside

Executive Committee Member

Rachael is a Senior Lecturer and Course Leader on the BA (Hons) Events Management course at Robert Gordon University. She has previously run her own events business, and has worked in marketing and events for a number of years across the tourism, public and corporate sectors.

Dr Caroline Jackson

Executive Committee Member (Co-Opted)

Caroline has over 30 years of experience designing, delivering, teaching and researching events. She has been a founding member of organisations involved with furthering the importance of events, including the Association for Events Management Education. Having worked in leisure, providing events from county shows to international sports events, she moved into academia. While at Bournemouth University, Caroline developed some of the first higher education qualifications in events management and established its world leading Events & Leisure Department.

Working tirelessly to blend education and practice, Caroline has been recognised for her contribution by being elected Vice Chair of the Business Visits & Events Partnership (BVEP) and was selected as one of the mentors for Fastforward 15. BVEP is the umbrella organisation that represents the UK leading trade and professional organisations, government agencies and other significant influencers in the business visits and events sector.



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