Quality of life (QOL) research has been well explored in medicine, psychology, and the social sciences, although it has received very little attention within festival and event studies. This proposition article is both conceptual and exploratory and will seek to establish the foundations of a framework to investigate the impact(s) festivals and events may have upon individual and family QOL and to set an agenda for research into QOL in the field of festival and event studies. The article begins with a review of literature, which sets the conceptual nature of the article in the area of festival studies and in doing so investigates interconnected themes such as: political, social, cultural, and personal impact discourses. Following this our article provides a review of literature introducing key QOL theories, concepts, and research undertaken in previous studies. The article then progresses naturally into a discussion of the key differences and relationships between individual and family QOL, and provides an overview of previous research in festivals and events to allow the study to develop research questions in order to situate this article and our future research agenda. Following the literature review we present a discussion of key methodological considerations in order to determine the most appropriate and practical framework for collecting and analyzing primary data to better understand the potential impacts of festivals and events on families' QOL. The final section of the article concludes and reflects upon our review of literature and research questions, which we hope will set an agenda for future research in this area and on the development of a framework to test QOL within events.