• Glenn A J Bowdin

The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and

A must-have resource for the event manager

The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation

Written by Seungwon "Shawn" Lee, PhD, Dessislava Boshnakova, PhD, and Joe Goldblatt, EdD, FRSA, the book specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events.

Here is what others have had to say: “If you are looking for well-rounded coverage of a wide range of events technology issues with lots of specific ideas for adoption, selection and implementation, I highly recommend this book. . . . It covers a broad range of events technology issues with thoughtful insight. This book fills a substantial need for meeting professionals to make sense of the rapidly changing plethora of choices available. Starting with the history of event technology, this important work covers the strategic use of technology. It progresses through an analysis of several technology product categories, It covers many important marketing issues and then looks to the future. I heartily commend the efforts of Drs. Lee, Boshnakova, and Goldbatt in putting together this important academic work that will be highly useful for both students and the meeting professionals wishing to advance their career.” —From the Foreword by Corbin Ball, CMP, CSP, DES, Meetings Technology Analyst, Corbin Ball & Co.

“The importance of this topic cannot be overestimated. It is crucial for both students and current industry professionals worldwide to understand the concept of evolving technology for the events field, as introduced in this book. Dr. Joe Goldblatt is a pioneer in the events industry, and by collaborating with two of his former students who are in the ‘digital’ generation, the perspectives are comprehensive and varied. ” —Patti J. Shock, CPCE, CHT, Academic Consultant, The International School of Hospitality and Professor Emeritus, University of Nevada, Las Vegas

For more information: http://www.appleacademicpress.com/21st-centur…/9781771880237



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