AEME (Association for Events Management Education)

Extract from introduction, "One thing that the Hospitality, Leisure, Sport and Tourism sectors have in common is that they all exist to provide consumers with experiences. Figure 1 shows a range of examples of "experience" products offered, all of which aim to provide something extraordinary, something which will stand out from everyday life and from all the competition for people's spare time and disposable income.

This guide aims to provide teachers and students with key readings and concepts that will help them analyse these experiences and evaluate the management activities involved in designing and staging them. It brings together two strands of literature about experiences, one from management and the other from the consumer perspective." (Morgan & Watson, 2007, p. 1)

Reference: Morgan, M & Watson, P. (2007). Resource Guide in Extraordinary Experiences: Understanding and Managing the Consumer Experience in Hospitality, Leisure, Events, Sport and Tourism. Oxford, HE Academy HLST Network.