New Track for 2009: Events & Experiential Marketing
Competitive papers are now being sought for the newly included Events and Experiential Marketing Track within the Academy of Marketing's Annual conference to be held at Leeds Metropolitan University in July 2009.
Track theme:
As marketing events range from product launches to trade shows, from mega-event sponsorship to charity fundraisers the marketing implications are wide ranging and varied. Examples of the areas to be included within the track are given below, although this list is far from exhaustive.
The effectiveness of events as communication tools
Experiential marketing through events
Relationship marketing and business to business events
Cause related events and social marketing
Brand building through themed events
Leveraging the benefits of event sponsorship
Corporate entertainment and key account management
Public relations, publicity events and press conferences
The track welcomes empirical and conceptual papers, case studies and those relating to event marketing education. Papers of no more than 5 sides should be submitted by 16th February using the following link:
For further information please vist the conference website or contact me directly.
I hope you can support me in demonstrating the growing importance of this area of marketing to the wider marketing academic community.
